Feature Friday: Personal Branding Beyond The Basics ft. Taylor Johnson Photography
Personal Branding Beyond the Basics
As a professional branding photographer, I’ve seen firsthand how crucial it is for creatives, especially interior designers, to invest in their own brand. When Kayla and I first connected, she clearly wanted to craft an authentic image of who she is and what she offers to her clients. She’s worked tirelessly to build her brand around transparency, integrity, and collaborative transformation. That shines through in every aspect of her business—from the colors she chooses to the way she collaborates with clients on remodeling and renovation projects.
Not only have I been fortunate enough to capture Kayla's family, branding, and headshots, but I’ve also experienced her design expertise in my own home. She helped my husband and I remodel our kitchen, and her thoughtful approach perfectly matched her brand values:
She walked us through every design option, explaining the pros and cons of each choice so we could make informed decisions. Kayla never hesitated to share money-saving tips or guide us through color swatches and backsplash styles—all with our comfort and budget in mind. Every step felt supported, from picking out dual-colored cabinets in sage greens to selecting butcher block countertops that fit our vision. She even helped us think about grout colors for extra style, a detail we wouldn’t have considered otherwise.
Through this process, she demonstrated exactly why personal branding in interior design is so powerful. Kayla’s clients don’t just see a portfolio of pretty rooms; they see her—an interior designer who genuinely cares about making a space feel welcoming, functional, and reflective of her client’s personalities.
Why Kayla Chose to Invest in Professional Photography
“This is why I made the conscious decision to hire Taylor Johnson with Taylor Johnson Photography to capture my brand. She offers a broad range of genres—from personal branding portraits to family photos—and her approach is all about authenticity. I knew she could help me show clients who I truly am and what Raw Ash Interiors stands for.”
— Kayla Arbuckle
Branding photos are about telling your story in a way that resonates with the people you want to serve. For Kayla, this meant reflecting her belief that design is an honest collaboration between designer and client—where both voices are heard and valued. By weaving this philosophy into her headshots, lifestyle images, and even behind-the-scenes shots, Kayla ensures potential clients see the person and passion behind Raw Ash Interiors.
Interior design is about more than creating beautiful spaces—it’s about forging relationships and sharing expertise in a way that feels personalized and authentic. Kayla embodies this sentiment in every aspect of her business, and her commitment to a strong personal brand is a big part of why Raw Ash Interiors continues to flourish.
If you’re an interior designer (or any creative) looking to elevate your own brand, remember: professional branding photos and a clear brand message can set you apart in an oversaturated market. Talent matters, but so does the story you tell—and Kayla’s story is a perfect example of how combining expertise with authenticity can win over clients time and time again.
Ready to elevate your brand like Kayla at Raw Ash Interiors? Invest in professional branding photos that reflect your true essence. Contact Taylor Johnson Photography today to start telling your story through powerful imagery!
